529 Rory Sutherland on Behavioural Economics
Rory Sutherland talar om varför behavioural economics är byråers nyckel till framtida positiv utveckling. Han är som alltid fullkomligt genial.
Citat från IPA:s vimeokonto nedan:
“We need to broaden the definition of what we do to reflect the new reality of the market place because if we don’t create a new model based on human understanding, then we are in danger of using 1950’s packaged goods persuasive techniques to solve today’s communications problems! With behavioural economics we can align ourselves to a recognizable science and not be held hostage to the media budget. It gives us a framework that will refresh our thinking and our talent pool and with it we can use ideas to turn human understanding into business and social advantage.”
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