I work as a planner at Jung Relations in Stockholm, Sweden and during nighttime I am a co-owner of the Swedish rainwear brand Stutterheim
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Johan Loman
Johan Loman
(Source: micco.se)
“Procter & Gamble has launched major efforts to build purpose in all its brands. At the 2010 Cannes Lions International Advertising Festival, P&G‘s Marc Pritchard said the company has committed itself to purpose-inspired brand building. In his words, “Consumers have a higher expectation of brands and want to know what they are doing for the world. But it has to be authentic with a genuine desire to do it. Our brands’ individual purposes are brought to life by ideas that touch people’s hearts and get them to participate in a brand community.”(8)”
— Landor: Thinking: Articles: Putting social media to work for consumer packaged goods brands
“But will snooty shoppers in the West want to own what thousands of Chinese people are wearing? “You have to constantly stretch the brand upwards and make it more luxurious at the top end,” Mr Belloni says. He points out that Dior and Vuitton are making more bespoke goods for their wealthiest clients, who want a say in what the final product looks like. Even ready-to-wear shoes in Dior’s flagship stores can retail for well over €1,000.”
“The world’s cheapest tablet computer, on sale for as little as $35, has been unveiled in India in the latest attempt by the emerging economy to shift from being a global outsourcing centre to one of frugal innovation for lower-income consumers.”
TechBerlin documenting the People in Beta Festival at Betahaus, October 2011
“When you use a free web service you’re the underclass. At best you’re a guest. At worst you’re a beggar, couchsurfing the web and scavenging for crumbs. It’s a cliche but it’s worth repeating: if you’re not paying for it you’re the product not the customer. Your individual account is probably worth very little to the service provider, so they’ll have no qualms whatsoever with tinkering with the service or even making radical changes in their interests rather than yours. If you don’t like it you’re welcome to leave. You may well not be able to take your content and data with you and even if you can, all your URLs are broken.”
THINK Exhibit: An Exploration into making the world work better (by IBM)
“When adults must connect the unconnected through associational thinking, it wears them out. Why? Because most adults have lost the skills they once had (just watch almost every four-year old who relishes the chance to think different. And all of us were once four-year olds). We don’t lose this skill because genetic coding automatically shuts it down on our twenty-first birthday. Instead, most of us grew up in a world where thinking different was punished instead of praised (at home or school). So while roughly one-third of anyone’s innovation capacity comes from their genetic endowment, two-thirds of it is still driven by the environment.”
— Learn How to Think Different(ly) - Jeff Dyer and Hal Gregersen - Harvard Business Review
