“Innovators (of new businesses, products, and processes) spend almost 50% more time trying to think different compared to non-innovators. In other words, non-innovators do occasionally think different (answering “at least a little bit” to questions like “I creatively solve challenging problems by drawing on diverse ideas or knowledge” to hit the 48th percentile in our global database). Yet compared to innovators, they just don’t do it as often. Generating new business ideas that make a positive financial impact takes time. Innovators who spend more time thinking different (scoring in the 70-80th percentile) consistently engage in associational thinking by “agreeing”or “strongly agreeing” with questions like the one above and they deliver innovative results more frequently than those who don’t. It’s that simple.”
The Nokia gift machine: http://bit.ly/rpocqi - a vending machine that simply dispenses gifts to anyone that checks-in on Foursquare!
The machine was built in support of Social Media Week and has its very own venue on Foursquare, when users check-in to that venue, they hear a “”clunk”” and reach inside to claim their surprise…it’s that easy.”
“Before on Facebook it was about getting people to ‘Like’ the brand,” he says. “Now, it’s about getting people to take social actions enabled by that brand.” For example, if a consumer posts an update about a run they just took, that’s a prime opportunity for Nike. “If your run is powered by Nike, you might still wear Adidas,” says Berkowitz, “but Adidas will have to find something else that’s social about its brand to become part of your story.”
“consumers will be creating a “digital autobiography” in which brands will have to integrate themselves. “First Facebook became the digital ID of everyone, and now it will try to gather our whole life story,”
“Apps with utility that allow you to consume more or participate more will be more important,”
“Like” is “a little less relevant now,” and that marketers will have to work harder to earn their place in news feeds. “Your content is going to need to be absolutely amazing,”
“You actually have to deliver something of value to a customer rather than just being a person spamming.”
“For Facebook, it all boils down to one problem: emotion. Facebook has hundreds of millions of users and spectacular levels of engagement, but it is a platform that has lost its emotional resonance over the years. More and more people visit Facebook out of necessity rather than desire. It’s a platform people prefer to hate, but won’t leave simply because all their friends are there.”
“But it’s not just that the amount of money that’s required. What has changed is who has a voice in the process. In 2010, a hugely important decision was made by the Supreme Court in a split decision on the Citizens United case — that Government is unable to place restrictions on how Corporations spend money in general elections. If the importance of money in winning an election was already going up at an exponential rate, then opening the treasuries of one the wealthiest constituencies in the world — America’s corporations — will accelerate that. Capitalism will have the power to dictate the politics of America.”
