(via ACCOUNT PLANNING METHODS: Possible Visual Representations in Channel Planning (1))
I work as a planner at Jung Relations in Stockholm, Sweden and during nighttime I am a co-owner of the Swedish rainwear brand Stutterheim
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Johan Loman
Johan Loman
Royksopp performing “Shores Of Easy” on KCRW (by kcrw)
“If you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning – and you won’t make money.”
“Startups and agencies alike always ask themselves, “What is the problem we’re solving?” If agencies want to think more like tech startups, they might focus less on clever storytelling and more on utility. In today’s media rich, attention-poor world, offering people something of use is the best way to cut through the noise.”
— How Ad Agencies Can Act More Like Tech Startups | Fast Company
“I get that not every brief needs to turn into the next Facebook and I totally agree that there’s is nothing wrong with 1 million people using your app once as part of a short-term campaign. But we can do better surely. How about 1 million people using your app every day? How bout every hour? Year after year? Do clients and agencies want to keep creating branded fluff or do they want to build temples? There’s no reason Hipstamatic couldn’t have come from Kodak’s agency. Or a global agency build something like Klout or CoTweet and have brands and rival agencies eating out of their hands paying to use it. Agencies are just as guilty as clients, we pander too much for their insistence of ‘new’. Too happy to take their cash in return for some bollocks app that might get your client a couple of pats on the back in the boardroom but ultimately will be forgotten by the 5000 people who used it for a week or less.”
— Can The Next Instagram/Hipstamatic/Klout/Angry Birds Be Born Within An Agency? | Mobile Inc
Panorama from The Mandelmann Gardens in the österlen area, Sweden
2 x Mamiya 645AFD, portra 400nc
