“Innovators (of new businesses, products, and processes) spend almost 50% more time trying to think different compared to non-innovators. In other words, non-innovators do occasionally think different (answering “at least a little bit” to questions like “I creatively solve challenging problems by drawing on diverse ideas or knowledge” to hit the 48th percentile in our global database). Yet compared to innovators, they just don’t do it as often. Generating new business ideas that make a positive financial impact takes time. Innovators who spend more time thinking different (scoring in the 70-80th percentile) consistently engage in associational thinking by “agreeing”or “strongly agreeing” with questions like the one above and they deliver innovative results more frequently than those who don’t. It’s that simple.”
— Learn How to Think Different(ly) - Jeff Dyer and Hal Gregersen - Harvard Business Review
