“But will snooty shoppers in the West want to own what thousands of Chinese people are wearing? “You have to constantly stretch the brand upwards and make it more luxurious at the top end,” Mr Belloni says. He points out that Dior and Vuitton are making more bespoke goods for their wealthiest clients, who want a say in what the final product looks like. Even ready-to-wear shoes in Dior’s flagship stores can retail for well over €1,000.”

— The fashion industry: The glossy posse | The Economist

10:48 pm  •  5 October 2011