“The second idea is a function of the fact that these post-PC devices encourage and facilitate consumption, in just about every form. So each of these giants will deepen their efforts to serve up media—books, music, movies, TV shows, games, and anything else that might brighten your lonely hours (they’re also socializing everything, so you can enjoy it with friends or meet new ones). But it’s not just digital media; they will also make the consumption of everything easier. The new $79 Kindle, for example, isn’t just a better reading device; it integrates Amazon’s local-offers product. The Fire will be accompanied by a tablet-friendly redesign of Amazon.com that will make it easier for you to buy the physical goods that the company sells, from pet food to lawn mowers. Wherever and whenever you are online, they want to be there to assist you in your transaction.”
— The Great Tech War Of 2012 | Fast Company
11:37 pm • 17 October 2011
