“We’re trying to create a lifestyle - not a quick fix,” said co-founder Benjamin Young. “We don’t focus on how many miles you ran or how many pounds you’ve lifted. You get points in the game for healthy behaviors.” Users can accumulate points based on the length of their workouts and for other behaviors that reinforce frequent exercise habits. Exercising with a friend or on a rainy day, for instance, allows users to accumulate bonus points.”

— New iPhone app offers rewards for exercising | Reuters

1:18 pm  •  29 August 2011