“I don’t think it’s good that Apple’s perceived as different. I think it’s important that Apple’s perceived as *much better*. And, in fact, if being different is essential to doing that then we have to do that. But if we could be much better without being different then that would be fine with me. I want to be much better. I don’t care about being different. We’ll have to be different in some ways to be much better, but that’s the prize—wouldn’t you agree?”

— Think Better, not Think Different (by @baekdal) #opinion

1:59 am  •  4 September 2011